USE CASES
Solutions for businesses of all sizes
BRIGHT LITE
A cafe owner needs new customers
BRAND PLANT
A fashion brand needs to expand
START UP
A start up about to launch without patients
SMALL BUSINESS
A local cafe is losing customers with no idea how to fix the problem
Sarah has been operating a local cafe/coffee shop for 2 years and relies on local advertising, referrals, foot traffic, and word of mouth for customers. However, Sarah works long days and has no time to run her own marketing, and she doesn’t known where to start with professional help.
The problem
While business is good, Sarah has noticed her ‘busy’ days are becoming less frequent, she gets fewer customers after her morning rush and some of her regulars are ordering less. All of this while supplier and operating costs are increasing.
Given these issues, and Sarah‘s need to focus on business operations, she knows she needs to do something different but is unsure where to start. She also has little time to research the pros & cons of full time staff, agencies or freelancers.
The solution
Sarah decided on the Bright Lite marketing plan, as it was cost-effective and suited her small budget.
Her team immediately got to work with a social media strategy to attract new customers. They then developed content assets, blog posts, social posts and joined social media groups within the local area.
Using a mix of storytelling, regular posting, and highlighting positive user experiences when they visit the cafe the team was able to increase visibility of Sarah’s brand.
The result
Increased brand awareness has translated into increased traffic to Sarah’s cafe. New customer numbers increased and, through targeted promotions, seasonal offers and a new retention program, many customers have become ‘regulars’.
Her team now works autonomously, while providing regular updates on progress, ideas on how to optimize social media tactics and new promotional ideas to continue generating new foot traffic into her cafe.
MEDIUM BUSINESS
A clothing brand wants to grow quickly on a limited budget
3 years ago, Angela started a fashion label that caters to time-poor, young professionals. The business has grown organically over that time, through excellent customer service, attention to detail and a unique service offering. She’s ready to broaden her market but needs help to grow her brand.
The problem
Angela has been successful in the 3 years since starting her fashion service. She has a core clientele, who regularly use her service and are loyal to her brand.
Planning and preparation are well underway to expand into new markets. She has researched these markets and knows North America has growth potential.
Angela needs help building her brand in these new markets and attracting new clients in highly penetrated markets. She has spent time and money preparing to enter these markets and needs a cost-effective team to support her growth goals.
The solution
Angela chooses the Brand Plant plan and spends time briefing the team on the markets she wants to enter, collateral she needs to develop and how she wants to promote her website.
The team start crafting a marketing plan that includes researching each market, tactics to attract young professionals and updating content and collateral to suit each market.
Angela also chooses extras including Strategic Insights, Consultations and Priority Boost. These extra services accommodated Angela’s unique requirements and supported a more robust marketing solution.
The result
Using strategic insights and experience of a senior social advertising specialist, a marketing plan was developed to achieve brand awareness in 5 new markets.
The brand awareness campaign included a push on 3 social media platforms, leveraging video to highlight the valuable services for time poor professionals. A targeted email campaign was used for those in specific demographics. Remarketing ads were also used to help engage website visitors.
This activity helped to attract new clients across all markets, build a strong following on social media and increase website conversions by 80%.
START UP
A startup with growth goals, a short runway and no patients
Brad is leading a startup that offers an at-home treatment for severe dermatitis. The startup launched 3 months ago and Brad is focused on the operational, medical and logistical parts of the business. He knows new patients are critical but is lacking in time and experience on how to tackle this problem.
The problem
Brad’s biggest issues are time and money!
He hasn’t had time to organize marketing activities and with his current cash burn he may struggle to onboard a full marketing team.
He’s almost ready to launch but has no team, no go-to-market plan, no professional brand and no-one to lead his lead generation activities.
Compounding this issue is a short runway for financing. He needs a solution that can achieve launch goals for minimal cost.
The solution
Brad chooses the Take Off plan, as it offers maximum capacity, short turnaround, diverse services and the support he desperately needs.
Once the team come onboard they develop a marketing plan that focuses on demand generation and brand awareness. They also quickly spin up brad assets to support the plan.
Social advertising, coupled with a robust lead funnel, offers the best opportunity to generate interested patients in a short timeframe. This will be supported by an organic social media program.
The result
Within weeks his team has launched a fully-branded social advertising campaign targeted at patients in preselected locations.
Within 2 weeks, 3 locations have been swapped-out due to poor performance – informed by careful review of ad metrics. After a further 2 weeks and additional optimization, the campaign is generating a consistent flow of new leads with 50% of leads converting to subscriptions.
At the same time the team has created new branding, content assets (including video ’shorts’), social media channels and regular reporting to track performance.
GET LAUNCHED!
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